Ivey’s MBA students put their business knowledge to work to address the challenges facing local organizations for their second annual Ivey Impact Day.
The Class of 2013 donated their time and talent to 15 London-area organizations such as Habitat for Humanity, the London Public Library, Ronald McDonald House, and BizInc, a student business incubator at Western University.
Sponsored by RBC, Ivey Impact Day was an event for MBAs to end their program on a positive note by giving back to the community.
“Everyone involved really appreciated the diversity of the opportunities. The day helped to reinforce the lessons we learned in the classroom,” said Sunny Soin, an MBA student who led the organization of Ivey Impact Day. “It also inspired people to give back on a regular basis. London is a community that we have called home for the past 12 months, and it was important for us to support organizations and small businesses that play an important part of our community.”
Murtaza Saadat, Behroz Saadat and Hamed Saadat, co-founders of UntitledD, a startup application and game development studio in London, received valuable feedback on their latest product, GamePress, which they hope to launch in late April. GamePress is an iPad application allowing users to create their own games without programming.
They called upon Soin and fellow MBA students, Ali Tariq and Peter Andre, for advice on how to define their customer market, target their advertising and polish their presentations for an upcoming business competition and seed accelerator program.
“Customer market is one of the biggest challenges,” said Tariq. “It’s easy to lose focus.”
UntitledD was one of three startups with BizInc that received free consulting from the MBA students.
John Pollock, Director of BizInc, is an Ivey MBA graduate and was pleased to see the Ivey mission ‘to develop leaders who give back to the community’ brought to life.
“What they’re doing is phenomenal. It’s what we learn at Ivey and it’s nice to see it put in to practice,” he said. “This project struck me as a great opportunity for my clients. It’s something that can help them to plan in an organized way.”
Photo below: (left to right) Ivey MBA students Peter Andre, Sunny Soin and Ali Tariq watch a presentation from UntitledD